I have! It’s one of my favorite documentaries. I’ve always wanted to have dinner there but getting reservations are super difficult. He is over a 100 and still working!
I first watched it in 2012 and haven’t stopped thinking about it since. I subsequently visited Japan and personally experienced the dedication to craft that you describe so beautifully in your essay (sadly not with Jiro Ono, but via many other business interactions).
To my delight, I have also encountered the omasake principle in the west too. Sensing my hesitation upon being prompted for my order, a barista in a London coffee shop confidently informed me that she was going to make me a flat white. Upon seeing the mildly bewildered look on my face, she said “trust me, it’s the best coffee I make”.
Spoiler: the flat white was absolutely first class. The barista who made it has moved on to better things, but I still make a point of visiting that specific coffee shop when I’m in London and ordering a flat white.
Love the post and the use of omakase, which is also an important concept because it requires trust! Trust-based interactions are fewer and far between these days and we need more of them!
A thoroughly enjoyable read. Have you seen the documentary Jiro Dreams Of Sushi?
I have! It’s one of my favorite documentaries. I’ve always wanted to have dinner there but getting reservations are super difficult. He is over a 100 and still working!
I first watched it in 2012 and haven’t stopped thinking about it since. I subsequently visited Japan and personally experienced the dedication to craft that you describe so beautifully in your essay (sadly not with Jiro Ono, but via many other business interactions).
To my delight, I have also encountered the omasake principle in the west too. Sensing my hesitation upon being prompted for my order, a barista in a London coffee shop confidently informed me that she was going to make me a flat white. Upon seeing the mildly bewildered look on my face, she said “trust me, it’s the best coffee I make”.
Spoiler: the flat white was absolutely first class. The barista who made it has moved on to better things, but I still make a point of visiting that specific coffee shop when I’m in London and ordering a flat white.
Lovely post to start the day. Would love to hear what omakase means to you, and where you apply this principle.
Oh interesting question! Let me give it some thought.
Love the post and the use of omakase, which is also an important concept because it requires trust! Trust-based interactions are fewer and far between these days and we need more of them!
And 💯 agree on trust!
Thank you so much for the kind words and restack!
the value-per-word on the omakase section was next level. i'm gonna print that part out.